Custom Blackbaud Sans
A custom geometric sans for Blackbaud which is used on print and screen for branding, advertising, conferences, and in-app software. The brief called for a typeface that was a contemporary balance of technical and friendly, clear and distinct, and flexible and comfortable in a huge range of applications. Art direction provided by Blackbaud in-house design and marketing teams. See more of their applications of Blackbaud Sans on this portfolio page.