Custom Blackbaud Sans

A custom geometric sans for Blackbaud which is used on print and screen for branding, advertising, conferences, and in-app software. The brief called for a typeface that was a contemporary balance of technical and friendly, clear and distinct, and flexible and comfortable in a huge range of applications. Art direction provided by Blackbaud in-house design and marketing teams. See more of their applications of Blackbaud Sans on this portfolio page.

 
Blackbaud_Sans_Specimen.png
This diagram shows the process and development of the typeface details and how they influence the personality.

This diagram shows the process and development of the typeface details and how they influence the personality.

A few special marks add a pinch of personality and delightful details for the reader.

A few special marks add a pinch of personality and delightful details for the reader.