Lessons Learned Series: Aim High, Fly High

• Graphic Design
• Lettering

The fourth installment of my Lessons Learned lettering series takes me back to digital, as the last three have been all paint and paper. I started from just a sketch of the word 'Fly' and built the rest around it. The words 'Fly' and 'High' were done by hand, and digitized with FontLab and Illustrator.  The words 'Aim High' at the top is set in Futura Medium, which is a nod to Apollo 11 and the plaque on the moon, also set in Futura.

Aim High and Fly High means set your goals high (at least some of them). In other words, you may have heard something like, "Shoot for the moon. Even if you miss, you'll end up in the stars."

This piece doesn't take itself too seriously, with a book cover like graphic feel, and almost gets to the tongue in cheek of humorous motivational posters.