Custom fonts for Domino’s
Working under the Monotype Studio flag, and with art direction from ad agency CP+B, I created a series of custom fonts for the Domino’s Pizza brand. These are modeled after 19th Century condensed American gothic sans serif typefaces, designed to fit with Trade Gothic®, which was also used in some places. The fonts can be layered for striking visual effects. The striped shadow style even comes in optical sizes; Antique for smaller setting, and Antique Display for larger setting. Art Direction by Mel Rhyner.
In 2017 and 2018—once again with CP+B—we expanded the Sans into a full family called One Dot, which includes Condensed, Regular and Extended styles. I also designed new transitional serif called Two Dots complete with swash caps and italics. Lynne Yun and Carl Crossgrove contributing.