I was invited by Plenty Creative to do the chalkboard lettering for the 2014 Green Gala menus, and a new word mark for 2015. In 2014, the theme was Cuban-inspired, so I added a little Art Deco flavor to the food menu. The drinks menu turned out to be more expressive, as I had more room to play with.
The final word mark for 2015.
Here's my word mark in context with the rest of the site. Design and art direction by Plenty Creative, Grand Rapids.
Another piece from the lettering exploration, this one didn't quite match the direction.
Contrasting type styles are reined in by keeping sizes similar.
Some sketches and style studies completed prior to final piece.
A rejected version, but one of my favorites.